Why Did Bush Win the 2004 Presidential Election?
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Frank, Thomas. 2004. What’s the Matter with Kansas? How Conservatives Won the Heart of America. New York: Macmillan.
Hillygus, D. Sunshine, and Todd G. Shields. 2005. “Moral Issues and Voter Decision Making in the 2004 Presidential Election.” PS: Political Science and Politics 38: 201–9.